{"id":7862,"date":"2019-11-19T13:32:23","date_gmt":"2019-11-19T13:32:23","guid":{"rendered":"https:\/\/www.solidaritynow.org\/?p=7862"},"modified":"2019-11-20T14:03:51","modified_gmt":"2019-11-20T14:03:51","slug":"tvc2019","status":"publish","type":"post","link":"https:\/\/www.solidaritynow.org\/en\/tvc2019\/","title":{"rendered":"[:el]H \u03b5\u03ba\u03c3\u03c4\u03c1\u03b1\u03c4\u03b5\u03af\u03b1 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 SolidarityNow \u03bc\u03b5 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1: \u00ab\u0395\u03c3\u03b5\u03af\u03c2 \u0394\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u039d\u03b1 \u03c4\u03bf\u03c5\u03c2 \u0394\u03b5\u03af\u03c4\u03b5\u00bb \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03b1\u03ad\u03c1\u03b1![:en]The new SolidarityNow awareness campaign entitled: \u201cYou Can\u2019t See Them\u201d is on air![:]"},"content":{"rendered":"

“You Can\u2019t See Them.” <\/strong>This is the key message of the new SolidarityNow awareness campaign launched nationwide to inform and raise public awareness of the organization\u2019s diverse actions on the side of the most vulnerable people and of its role in enhancing and empowering their integration without being visible thus, “we can’t see them”. Through this awareness campaign the organization (re)introduces itself to the wider public.<\/p>\n

The campaign\u2019s protagonists<\/strong> are SolidarityNow\u2019s beneficiaries, as well as employees of the organization that supported its development.<\/p>\n

“You Can\u2019t See Them”<\/strong><\/p>\n

The new TV spot is airing on TV stations as a social message; through this spot SolidarityNow aims to make within 48” its own mark<\/strong> on the country’s humanitarian map and to inform the wider public about its actions.<\/p>\n

In the TV spot, we see scenes of everyday life unfolding in the city: we are wondering around a downtown square on a sunny afternoon. In a caf\u00e9, we \u200b\u200bsee friends drinking their coffee and chatting. A group of friends celebrates one\u2019s birthday, next to them two friends are having coffee while one waitress is serving another group. Sitting on a bench, a man and a woman are happily talking. Two parents play with their children in the square.<\/p>\n

Looking at these scenes, nothing gives us the “other side” and the twist. Because in<\/strong> reality<\/strong> at that square, we see a homeless man who was sleeping on the streets for three years. We see a frightened woman who had long been abused by her former partner. We see a couple who had been living in poverty for years without any work. We see a family of refugees saved by the war and the cold waters of the Aegean.\u00a0\u00a0<\/em><\/strong><\/p>\n

But you still, cannot see them.<\/em><\/strong>\u00a0<\/em><\/strong><\/p>\n

SolidarityNow, supported them to restart their lives from scratch through psychosocial support, housing and educational programs to help them re-integrate. To date, we have done this with more than 300,000 people in need. And we keep doing it.\u00a0<\/strong>\u00a0<\/strong><\/p>\n

“At SolidarityNow we already count six years of continuous and effective action. As an organization operating in Greece, we traveled through the troubled waters of the economic – but also refugee – crisis, and – urgently – we became an organization that learned swimming and navigation while already in the water”, <\/em>notes Antigone Lyberaki, the SolidarityNow General Manager<\/strong>. And she continues: “<\/em>With this campaign, we believe we highlight the role of SolidarityNow in helping to create the modern conditions needed to rebuild the lives of those in need, with dignity and\u00a0<\/em><\/strong>perspective. The goal of all our actions aims for people\u2019s smooth integration and their return to normality. So, we can’t see them and distinguish them<\/em><\/strong>“<\/em>.<\/p>\n

The campaign\u2019s <\/strong>how<\/em><\/strong> and <\/strong>where<\/em><\/strong><\/p>\n

Targeting to get the message across, SolidarityNow\u2019s awareness campaign will be \u201con air\u201d for the general public starting mid-November and for the next two months, and through various communication tools and actions:<\/p>\n