Since the 10th of October, until Sunday 23rd, SolidarityNow … is boarding to the Metro and continues to send, in every possible way, the solidarity message via the project entitled “Home For Hope” (https://www.homeforhope.gr/en/) – this time the message travels by the metro, the most popular means of transportation, to reach the hundreds of thousands of its passengers!
See attached the campaign messages which will be placed in the glass showcases inside the train (seat dividers), as well as above the passenger seats in the station platforms’ of Syntagma, Dafni and Doukissis Plakentias.
The basic philosophy of the Home for Hope campaign designed for the Metro is based on verbal communication, since the passenger has the time and consequently the inclination to read the message. Our aim is to make the passenger to compare his daily life with that of a refugee and see that the minor issues he/she faces, are often smaller in relation to the situation experienced by the refugees.
Also, the TV message of the Home For Hope campaign will be presented -with Greek subtitles- for one week on the Metro and train (HSAP) TV screens (the presentation is offered by STASY S.A.).
And our prompt to passengers:
Let’s make this very important action even greater and multiply its power: those of us who use the Metro for our transportation, let’s take a selfie ahead of the campaign’s stickers and upload our photo to SolidarityNow page on Facebook and/or on other social networks, tagging @SolidarityNow and using the hashtag #HomeForHope!
Let’s unite our voices! The only thing needed is our mobile phone through which we can become part of SolidarityNow’s efforts to stand alongside refugees and enhance the positive impact of the Home for Hope campaign. Spreading the message is an act of solidarity!
The visual/artistic content that you find attached -as well as the whole Home for Home campaign – is an inspiration product of Soho Square / Bold Ogilvy advertising company (provided for free).